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Description
“I gained fifteen pounds reading this book, but it was worth it because ten of those went to my brain! A smart, encyclopedic, delightful read worthy of a coffee table, a classroom syllabus, or a car seat as a road-trip companion!” ―Gustavo Arellano, author of Taco USA: How Mexican Food Conquered America
A&W Root Beer. Foster’s Freeze. IHOP. Der Wienerschnitzel. See’s Candy. Jack in the Box. You name the American food icon, and chances are its roots are in California. Food historian and chef George Geary tells the remarkable stories of the early 20th-century food startups that captured America’s hearts and stomachs, from Bob’s Big Boy to McDonald’s, Winchell’s Donuts to In-N-Out, Peet's Coffee to Taco Bell. With more than 200 historic and contemporary photos.
